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Category: Google

SEO vs PPC – Which Strategy Works Best for Your Business

Setting up a visually appealing and easy-to-navigate business website doesn’t guarantee a strong online presence and an improved number of sales. You still need to find ways to attract your target audience to buy from you. To help your potential customers find your website when they’re actively looking for products and services, you can use…
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New Google Search Console out of beta testing – what’s new?

Beta testing complete, the new, improved Search Console gives us new features such as Manual Actions Report & Live URL Tests It’s been under review since the start of the year and now it’s finally getting rolled out with features which should make users’ lives that little bit easier. Just in case you’re not all…
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18 years on Google AdWords changes it’s name to…….Google Ads.

18 years on Google AdWords changes it’s name to…….Google Ads. OK so perhaps not the most exciting tech news, but it does that Google are looking to mix things up a bit The name change is part of a major re-branding campaign, according to Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google, to…
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