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Category: YouTube

SEO vs PPC – Which Strategy Works Best for Your Business

Setting up a visually appealing and easy-to-navigate business website doesn’t guarantee a strong online presence and an improved number of sales. You still need to find ways to attract your target audience to buy from you. To help your potential customers find your website when they’re actively looking for products and services, you can use…
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Youtube logo on Iphone

YouTube launches vertical video ads for TrueView

YouTube changes mobile ad-experience with Vertical Ad optimisations – Universal app campaigns will also get a piece of the pie in the update. So how much of a big deal is this? Well, given than 75% of YT videos are viewed on mobile devices, and more and more videos are appearing in vertical format it’s…
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