YouTube launches vertical video ads for TrueView
Youtube has already released a desktop update to improve vertical content viewing; if you haven’t got a clue what I’m on about take a look at the below image:
“A smooth advertising experience produces results in a way that fits their viewing preferences. And, they are all adding horizontal and horizontal video assets to the same brand for maximum brand lift impact.” According to YouTube.
If you want to start taking advantage of these updates make your clear on the specs you need to adhere to. Google recommends the following:
“To best serve video ads on different devices, you should create creative with different aspect ratios for video and universal app campaigns…Landscape 16: 9…Either 9:16 (portrait) or 1: 1 (square) or both.
It’s also worth bearing in mind that central messages should not appear in the top 10 or bottom 25 percent of the video ads because they are most often truncated or overlooked.